Calvin Klein Ad: A black and white image of FKA twigs with a denim shirt at the top of her left shoulder. She is looking into the camera and the background is plain grey.
The Calvin Klein poster of singer FKA twigs received two complaints
FKA twigs has responded after a Calvin Klein advert was banned for presenting her as a “stereotypical sexual object”.
Calvin Klein Ad, A UK regulator found the poster – featuring the singer just wearing a denim shirt – was likely to cause serious offence by objectifying women.
Writing on Instagram, she suggested the ban – which came after a campaign starring actor Jeremy Allen White went viral – showed “double standards”.
Calvin Klein Ad, The Advertising Standards Authority (ASA) said its ruling was clear.
In the advert, FKA was wearing a denim shirt drawn halfway around her body, showing the side of her buttocks and half of one breast.
Calvin Klein Ad: Twigs Calls Calvin Klein Ad Ban ‘Double Standards’
Above her, text read: “Calvins or nothing”.
Calvin Klein Ad, The ASA found the image “placed viewers’ focus on the model’s body rather than on the clothing being advertised”.
By focusing on her “physical features”, it continued, it felt the advert had “presented her as a stereotypical sexual object”.
Calvin Klein Ad, In her response, FKA twigs wrote: “I do not see the ‘stereotypical sexual object’ that they have labelled me.
“I see a beautiful strong woman of color whose incredible body has overcome more pain than you can imagine.”
Calvin Klein Ad, Jeremy Allen White, a white man with short, wavy hair, kisses a Golden Globe award statue as he stands in front of a red carpet hoarding with “Golden Globes” and “CBS” logos printed on it. He’s wearing a black suit jacket and black dress shirt, unbuttoned to the chest.
Jeremy Allen White was asked about his Calvin Klein campaign as he picked up a Golden Globe award this week
Calvin Klein Ad, She went on to apparently reference the Calvin Klein campaign featuring Jeremy Allen White that grabbed headlines last week, with the actor later being asked about it at the Golden Globes.
In her post, FKA Twigs said: “In light of reviewing other campaigns past and current of this nature, I can’t help but feel there are some double standards here.
And despite the ban, she said she was “proud” of the photos, thanking Calvin Klein and fashion photographers Mert Alas and Marcus Piggot.
Calvin Klein Ad, The ASA told BBC Newsbeat it had received three complaints about adverts featuring Jeremy Allen White – one relating to a magazine and two about a TV version.
It said it was currently reviewing, but not yet investigating, claims that the ads “sexually objectify the model”.
Calvin Klein Ad, The regulator can launch a full investigation after just a single complaint if it believes an advert breaks its rules, but says about 80% of cases do not progress to this stage.
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Defending its advert, Calvin Klein said it had been similar to those it had been releasing in the UK for many years.
Calvin Klein Ad, In response to FKA’s post, an ASA spokesperson said: “Our published ruling sets out why, on this occasion, the ad broke the rules by irresponsibly objectifying a woman and being targeted inappropriately.”
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